After decades of working with organisations, Peter Senge from MIT has concluded that the level of experimentation is a make or break characteristic for organisations’ long term survival. And yet, experimentation is something that large corporations in particular grapple with. It’s not for a lack of awareness that innovation matters, nor or a lack of trying, as the trend of creating human centred design groups shows. However, a closer look at those mushrooming Design Thinking departments in large corporations reveals that …
The key to an organisations’ survival is its level experimentation
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