The Death Sentence of ignoring your Why
Leadership Coach, Front of Room Leader and Systemic Change Guide

The average life span of today’s Fortune 500 corporation is 40 to 50 years.

One of the reasons for premature death is that management tends to cling to the status-quo. When leaders fails to see changes in the outside world, or can only react with a business-as-usual response, even ubiquitous companies like Polaroid have been seen to perish.

Companies with a clear identity last longer.

What has been seen to enhance leaders’ respond-ability to outside change, is groundedness in a clear identity which makes change less of a threat. When this identity is shared by their employees, it creates buy-in and the ability to make choices. As employees know why they do what they do, changing the How and the What becomes safer.

An orientation towards a core identity enables people to stay open and adapt to change. How open are your people?

And what do you do in order to build the leadership capacity of your managers, to tap into the creative potential of your people, and to align the stakeholders along your supply chain behind your „Why?“

Do your people know why they do what they do, when working for you? Or is your vision and mission statement just words they cite sarcastically behind your back?

And what about your customers? Do they trust that you create products which help them consume with integrity?

Creating a shared identity is not rocket science. The answer to the question of identity lies within your ecosystem: in your interaction with customers, in your dealings with suppliers, and in the hearts and minds of your people.

Enquiring into the shared Why, rather than announcing your vision top down, will unleash an unknown energy and innovation potential.

For leadership coaching and developement, get in touch

You might also like…

Give Recognition and Praise Every 7 Days
Give Recognition and Praise Every 7 Days

So I am in my thrice weekly morning boot camp. I’m moving to the last station in the circuit - the ski machine. My backside is starting to drag. It’s been a long session. And just as we were about to start, the song on the speaker switches from a Run DMC track to...

Leadership in Practice
Leadership in Practice

Most managers know WHY leadership is important. What they wrestle with is WHAT leadership looks like in the different situations they find themselves in, and then, HOW to lead in that moment. My leadership style has been profoundly shaped by my experience of the...

The goal of coaching is Self-leadership
The goal of coaching is Self-leadership

I am currently participating in a transformative learning experience, Coaching with IFS, powerfully led by Guthrie Sayen and Barti Bourgault. The programme is about discovering how to model and foster Self-leadership to create a culture of healing and awakening. The...

Share This